Privacy Policy

Gaura Pearls OÜ (registry code: 11455181, VAT: EE101269795, address: Meeliku 23/1-46, 13915 Tallinn, Estonia) respects your right to privacy and processes personal data in accordance with the General Data Protection Regulation (GDPR) and the laws of the Republic of Estonia. Below we explain what data we collect and how we use it.

Information We Collect

We collect the details you provide when registering on our website, placing an order, or communicating with our team. This may include: your full name, email address, telephone number, company name, postal address, encrypted password, comments, transaction data, loyalty points, history of interactions, IP address, and browser information.

Our website can also be browsed anonymously, without registration.

How We Use Your Information

We use the data we collect to:

  • process your orders and provide our services;
  • keep records of your orders, transactions, and communications;
  • contact you regarding payment, delivery, support, or your account;
  • personalise email newsletters according to your interests (only with your consent);
  • conduct internal analytics to improve our website and services.

No payments are made through the website: we issue an invoice, which you pay by bank transfer through your own bank. Your card or bank account details are never transmitted through the website and are not stored by us.

The legal bases for processing are: your consent (newsletters, analytical cookies), performance of a contract (orders, account), our legitimate interests (security, service improvement), and legal obligations (accounting requirements).

Cookies

Our website uses technical and analytical cookies.

Technical (necessary) cookies enable basic functions: maintaining your session, the shopping cart, and your selected language and currency. The website cannot function properly without them.

Analytical cookies are set by Google Analytics and Microsoft Clarity and help us understand how visitors use the website so that we can improve its structure and content.

Technical cookies include: OCSESSID (user session, deleted when the browser is closed) and cookies storing your selected currency and language (stored for up to 30 days). Analytical cookies: _ga and _ga_* (Google Analytics, stored for up to 2 years), _clck (Microsoft Clarity, up to 1 year), and _clsk (Microsoft Clarity, 1 day).

Microsoft Clarity records anonymised data about page interactions (cursor movements, clicks, scrolling) to build heatmaps and analyse website usability. Learn more: Microsoft Privacy Statement.

Google Analytics collects anonymous visitor statistics. Learn more: Google Privacy Policy.

You can manage cookies in your browser settings. Please note that the website may not function properly if technical cookies are disabled.

Sharing Information with Third Parties

We never sell or share your personal data with third parties for commercial purposes. Access to data is granted only to trusted service providers bound by contractual confidentiality obligations:

  • delivery services — to fulfil your orders;
  • Google (Google Analytics) — anonymous visitor statistics;
  • Microsoft (Microsoft Clarity) — website behaviour analysis.

We may disclose personal data if required by law or if necessary to protect the rights, property, or safety of Gaura Pearls OÜ or its users.

Data Transfers Outside the EU

Google and Microsoft servers may be located outside the European Economic Area (including the United States). Data transfers are carried out on the basis of EU Standard Contractual Clauses and the EU–U.S. Data Privacy Framework.

How Long We Retain Your Data

Account data (profile, order history, loyalty balance) is stored for as long as your account is active. Data related to orders and payments is stored for 7 years in accordance with Estonian accounting legislation. You may request the deletion or export of your data at any time.

Email Communications

As a Gaura Pearls customer, you may receive emails about order confirmations and technical matters (service emails) and — with your consent — news and special offers. You can unsubscribe from marketing emails at any time by contacting us directly or via the link in the email.

Data Security

All data is transmitted via a secure HTTPS/SSL connection. Personal data is accessible only to authorised employees who are bound by confidentiality obligations.

Your Rights

You have the right to:

  • request a copy of your personal data;
  • have it corrected or updated;
  • request the deletion of your data (“right to be forgotten”);
  • restrict or object to processing;
  • withdraw your consent (e.g. to newsletters) at any time;
  • receive your data in a machine-readable format (data portability).

To exercise any of these rights, please contact us at contact@gaurapearls.com

If you believe your rights have been infringed, you may file a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) or with the supervisory authority of your country.

Changes to This Policy

We may update this policy from time to time. The current version is always published on this page.

Last updated: June 2026